Dos and Don’ts of Homebuyer Incentives
Published: September 1, 2010
Homebuyer incentives can be smart marketing or a waste of money. Find out when and how to use them.
When you’re selling your home, the idea of adding a sweetener to the transaction—whether it’s a decorating allowance, a home warranty, or a big-screen TV—can be a smart use of marketing funds. To ensure it’s not a big waste, follow these dos and don’ts:
Do use homebuyer incentives to set your home apart from close competition. If all the sale properties in your neighborhood have the same patio, furnishing yours with a luxury patio set and stainless steel BBQ that stay with the buyers will make your home stand out.
Do compensate for flaws with a homebuyer